Building influencer programs for brands targeting men.
The Creator Economy Guy helps brands find the right creators, negotiate efficient deals, manage campaigns, and build scalable influencer systems that drive measurable business results.
TRUSTED BY
WHAT I DO
End-to-end influencer program management.
From creator strategy to long-term program growth, I help men’s brands turn influencer marketing into a repeatable and scalable acquisition channel.
01
Creator Strategy & Sourcing
Find the right creators for your brand, audience, and goals.
02
Campaign Management & Execution
Handle outreach, negotiation, content management, tracking, and optimization.
03
Program Growth & Data Analysis
Turn winning campaigns into a long-term, scalable creator engine using performance data and actionable insights.
TRACK RECORD
10 years
in influencer marketing
15,000+
sponsored creator videos
10,000+
creators in our pre-vetted private database
1B+
views generated
MY EXPERIENCE
I understand both sides of the deal.
I’ve spent 10 years managing influencer programs for brands and more than 15 years as a creator myself. As the founder of Digital Tour Bus, I’ve produced thousands of videos, built an audience of 500,000+ followers, and generated hundreds of millions of video views.
That creator-side experience gives me a unique perspective on what makes partnerships work for both brands and talent.
Digital Tour Bus
15+ years
creating content
10,000+
videos produced
250M+
lifetime video views